2001 start of development

2004 first superpremium dry dog food line of 7 recipes

2005 canned food line for puppies and adult dogs from pork and beef

2006 extension of 4 new products in superpremium dry dog food line

2008 first 2 dental treats for dogs

2009 new logo

2009 4 new superpremium dry dog food recipes (totally 15)

2010 first premium dry dog food line of 5 recipes

2011 new line of meat and dental treats Joy

2012 superpremium dry cat food line

2013 meat treats for cats and new meat and dental treats for dog

2013 new premium dry dog food line of 6 recipes

2014 premium line of dog canned food and cat pouches

2015 dry dog and cat food of veterinary diets

2016 superpremium canned food line for dogs and cats

2016 new superpremium line for dogs and cats

2016 canned food line of veterinary diets

2017 new Premium line of dog dry food

2018 new recipes of veterinary diets

2018 new line of canned food Dog Premium Line

2019 new range of cat pouches

2019 refresh of Joy treats

2020 new Expert Nutrition line for dogs

2020 new Life hypoallergenic line for dogs

2020 new Verve line with fresh meat for cats